Information Saturation

Equinox Specialty Tray with Table Tent Notes

Inaugural Mini-Series ~ Episode II: “Excelling at Customer Service —   A 1/2 Pint of Ideas”

Customer Service Award for Episode II: Equinox Brewing of Fort Collins

Information saturation is a wonderful thing. Beer enthusiasts are traveling around drinking all varieties of beer to not only enjoy a good lager or ale, but to also be educated about what different breweries are doing with both common styles and crafty brews. In every glass of beer there’s a lesson, a story, a detail that’s important and that will positively affect the tasting experience. This information might range from an ingredient list to IBUs or ABV to the genesis of the beer’s name to the specific stylistic approach of the brewer. Continue reading